Aloha :)
Willkommen in der Mathelounge... \o/
$$I=\int\limits_1^e\frac{1}{2}\cdot\frac{2x^2+4x}{4x^2}\,dx=\int\limits_1^e\frac{2x^2+4x}{8x^2}\,dx=\int\limits_1^e\left(\frac{2x^2}{8x^2}+\frac{4x}{8x^2}\right)\,dx$$$$\phantom{I}=\int\limits_1^e\left(\frac{1}{4}+\frac{1}{2x}\right)\,dx=\left[\frac{1}{4}x+\frac{1}{2}\ln(x)\right]_1^e=\left(\frac{e}{4}+\frac{1}{2}\ln(e)\right)-\left(\frac{1}{4}+\frac{1}{2}\ln(1)\right)$$$$\phantom{I}=\frac{e}{4}+\frac{1}{2}-\frac{1}{4}=\frac{e+1}{4}$$